Generating traffic and capturing contact details are both central parts of success as an Affiliate Marketer.  Choosing the right traffic strategy for your circumstances is an important first step.  Once you have selected the strategy then it is important that you stick with this strategy and develop relevant expertise and skills.

There are two broad approaches to generating traffic.

  1. Organic (free) traffic – Traffic is generated by regularly creating and publishing content on a chosen social media platform. Generally considered to be a slower and time-consuming approach.
  2. Paid traffic –Traffic is paid for by advertising on platforms such as Facebook or YouTube or in search engines such as Google, Microsoft Bing, etc. Generally, this is a quicker approach than organic traffic.

As my time is limited and I have a regular source of income, I chose to use paid traffic using a ‘search advertising’ strategy on Microsoft Words. I have used both Microsoft and Google Ads previously but selected Microsoft over Google as I have had challenges with managing my search ads in Google in the past.

Search advertising is a marketing technique that involves placing ads on search engine results pages. Anyone who does a search on Google for example, will see a range of adverts with their search results.  Every time a user clicks on the ad the advertise is charged a small fee.

The main benefit of using search advertising is that they can be highly targeted at people who enter specific keywords in their internet search requests.  Therefore, adverts can be quite effective as they can align with the key words that people use in their searching.

My results to date have been solid in terms of people clicking on the various adverts I have run. When they click on my advert, they go to a specifically designed landing page which focuses on requesting a free copy of the Iceberg Effect.

However, the landing page that I am using is not aligned enough with the search adverts that I have been testing and I have little conversion.

The alternative at this point is to use either an opt-in page or squeeze page instead of the current landing page.  The sole purpose of this page is to encourage someone visiting the page to trust you enough to give you their email address or to click a link to another page to an offer elsewhere.

In researching both options, I discovered that the terms squeeze page and opt-in page can be used interchangeably by online marketers. Sometimes with landing page being added in for good measure.

So, what is the difference, does it matter and which one to use?

Opt-in pages

  • Designed to optimize a visitor to opt-in to an email list.
  • Tend to be simpler with minimal distractions.
  • Can target broader keywords.

Squeeze pages

  • Broader purpose is to encourage visitors to click through to another page on the website, watch a video or download a PDF report or almost any other possible outcome including requesting a free copy of the Iceberg Effect book.
  • May also encourage a visitor to surrender their email address.
  • Tend to be more visually engaging and present multiple options.

Going forward, my plan is to design and test a number of different squeeze pages to find out what works.

Would be interested to know if you have experienced any challenges either with sourcing traffic or in capturing emails from visitors to your landing pages and how you solved this challenge.

8 thoughts on “The Challenges of Building an Email list and My Cunning Plan to Tackle It”
  1. I haven’t run Microsoft Ads before but have done Facebook Ads.

    I don’t know whether you can add a pixel (maybe it is called a different name in Microsoft Ads) so that you can build a re-targeting list.

    Generally, most people don’t opt in the first time they see your page. So I would probably do re-targeting and send them back to the same opt in page or even try a different one.

    Maybe I will even add a Facebook pixel, so that I can re-target them on Facebook as well.

    1. Thanks Alan for the suggestion. You can add a similar thing to a pixel in MS Adverts. However, I had to request Internet Profits to add it to the site I was using. However, I might be able to do it myself in the Affiliate System, once we get further through the training.

  2. Neal,
    I have not gotten far enough in my journey to know much about driving traffic. However, I find it to be an exciting topic. This week I will be diving into the first part of a training I’m doing on traffic generation. It will be going over both paid and free traffic strategies.
    I would like to follow you and hear about how your traffic strategies and what worked and what did not.

    1. Hi CJ
      If you are following the training you will come to section that covers your options.
      Recommend you take the time to consider what the best strategy is for you.
      Good luck

  3. Hi Neal,
    Thanks for posting this!
    I wasn’t familiar with search advertising or being able to run ads on Microsoft.
    Always good to learn something new!
    Until your next post!

    1. Hi Denny.
      I am glad you got some value out of it.
      I had the opportunity to learn search advertising in MS Adverts and Google Ads in a drop shipping program I was working on in 2020.
      Fortunately, all the training has come in handy for this program.

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